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Real estate runs on speed. The agent who texts a new lead first often gets the call. GoHighLevel is built around that kind of follow-up.
I haven’t run it on a paid account, so this guide comes from the vendor’s pricing pages and published guides. For the full overview, see our GoHighLevel review.
What it does for agents
- Stores leads and tracks them through a pipeline
- Texts and emails from one inbox
- Books showings with a calendar link
- Runs follow-up automatically
A simple pipeline
Set up stages that match how you work. A starting point:
- New lead
- Contacted
- Showing booked
- Offer made
- Under contract
- Closed
Add a separate pipeline for sellers if you take listings. Don’t build 12 stages on day one.
Where leads come from
Connect your website forms, landing pages, and open house sign-in forms. Each one should drop the lead into the first stage with a tag for the source.
Workflows worth building first
- Speed-to-lead. A new lead gets a text and an email within a minute, and you get a task to call.
- Showing reminders. A confirmation, then a reminder the day before.
- Open house follow-up. A thank-you text the same day and a short email the next morning.
- Past client nurture. A monthly note to previous clients, since referrals often come from them.
See our GoHighLevel automation examples for sample texts and steps.
What it costs
- Starter: $97 a month. It includes 3 sub-accounts, so a solo agent or small team uses one.
- Unlimited: $297 a month, if you manage several teams or brands.
- Usage fees: a local phone number is listed at about $1.15 a month, and texts, calls, and AI features are billed by usage.
A busy agent sending a lot of texts should estimate volume before picking a plan. Our Starter plan review goes through real cost.
Text message rules
US rules require consent before you text a lead, and carriers require registration for business texting. Check with your broker or an attorney, and add an opt-out line to every message.
Mistakes to avoid
- Building too many workflows before the first one works
- Texting without consent
- Letting leads sit with no task assigned
- Skipping a test run with your own phone
Who it fits
Good fit: agents or teams that get steady leads from ads or websites and want automatic follow-up.
Probably too much: an agent with a few referral leads a month who just needs a contact list. A lighter tool will do. Our guide on Systeme.io for real estate agents covers a cheaper setup.
Frequently asked questions
Is GoHighLevel good for real estate agents?
It can be, especially for agents who generate leads online and want fast follow-up. I’d test it with real leads in the trial first.
Which plan should a solo agent use?
Starter at $97 a month is usually enough, since it covers 3 sub-accounts.
Can GoHighLevel text my leads automatically?
Yes, with consent and carrier registration. Texts are billed by usage.
Is there a free trial?
Yes. Length varies by link, so check the sign-up page.